Digital Editor

2013 – 2015

Jenna was the first digital editor at Skidmore, Owings & Merrill, one of the world’s largest and most influential architecture firms. Founded in 1936, SOM’s portfolio includes the Sears (Willis) Tower, Burj Khalifa, and One World Trade Center. Jenna managed the firm’s representation in the digital realm, from overseeing the launch of an award-winning website to crafting and executing a global social media strategy. Jenna was responsible for helping lay the foundation for a new department within SOM, which entailed building a team, establishing infrastructure and protocols, and educating staff and firm leaders about the critical need for a strong and well-curated online presence.

Traffic increased 25 percent following the launch of SOM's new website in February 2014. The firm also gained a substantial following on its social platforms: Facebook, Instagram, Tumblr, LinkedIn, and Medium. Two related achievements by SOM's Digital Team include organizing and executing a successful Instagram contest to celebrate the opening of One World Trade Center and hosting a panel discussion with top journalists to discuss the impact of digital media on architecture.

All screenshots @ SOM. Event photo © Lucas Blair Simpson, SOM